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The Art & Practice of Typography Edmund G. Gress The Art & Practice of Typography purchase book The Art & Practice of Typography free mobi
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Modern lead-based movable type, along with the mechanical printing press, is most often attributed to the goldsmith Johannes Gutenberg in 1439. His type pieces, made from a lead-based alloy, suited printing purposes so well that the alloy is still used today. Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in the vast quantities required to print multiple copies of texts. This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead-based movable type was the Gutenberg BibleThe upper portions of letters (ascenders) play a stronger part in the recognition process than the lower portionsCheck all categories that are of interest to youWell survey and analyze possibilities for type treatmentsfrom subtle typesetting choices to dramatic manipulationsby looking at examples of e.More4 videos, 1 readingexpandGraded: Design a Typographic PosterEnroll Now(Learn how and when to remove these template messages) This article needs additional citations for verificationSwanson, Gunnar (2000), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN1-58115-063-6With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page spaceTypography (from the Greek roots typos = "impression" and - -graphia = "writing")Legibility "refers to perception" (being able to see as determined by physical limitations of the eye) and readability "refers to comprehension" (understanding the meaning). Good typographers and graphic designers aim to achieve excellence in bothKnowledge of choosing the correct typeface comes along with understanding the historical background of typefaces and understanding the reason why that typeface was created
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p.125oblique type, and italic type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vsManual de l'author, l'autoeditor i el dissenyador grfic [Orthotypography(Edmund Geiger), 1872-1934; Rogers, Bruce, 1870-1957, former owner; Frederic WWarde, Beatrice (2000), "The Crystal Goblet, or Printing Should Be Invisible", in Swanson, Gunnar, Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN1-58115-063-6
learn.scannerlicker.netIn contrast, The New York Times uses a more traditional approach, with fewer colors, less typeface variation, and more columnsEspecially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the mastheadIt may be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous lineThe change has been called the "democratization of type" and has given new designers more opportunities to enter the field.All rights reservedGill, Eric (2000) , An Essay on Typography, David R Godine, p.188, ISBN0-87923-950-6 Heller, Steven; Meggs, Philip B (2001), Texts on Type: Critical Writings on Typography, New York: Allworth Press, ISBN1-58115-082-2Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect(1917)
xx, 202, (8) pagesIn general, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstractedp.63Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude GaramondEven distribution of typeset material, with a minimum of distractions and anomalies, is aimed at producing clarity and transparencyBy formulating a style guide, a publication or periodical standardizes with a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of typefaces, case, type sizes, italic, boldface, colors, and other typographic features such as combining large and small capital letters togetherStudies of both legibility and readability have examined a wide range of factors including type size and type designpp.509548Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography 2ffeafca65